Privacy Policy

Acceptance of terms of the Privacy Policy by the users:

This Privacy Policy is applicable to you when you access and use our B app. Before your first use of the B app, we will request your explicit consent to collect, use, disclose, and retain your personal information as described in this Privacy Policy. You will be presented with a clear consent screen at the time of onboarding, and your use of the B app will only commence upon your affirmative acceptance. If you do not agree to this Privacy Policy and/or to our processing of your data/information in the manner outlined in this Privacy Policy, please do not use B glasses, B app or submit any personal information to us. We reserve the right to modify or amend this Privacy Policy at any time and for any reason. However, we commit to ensuring that the privacy rights of individuals shall be maintained. In order to keep you informed, we shall notify users of changes to our Privacy Policy by identifying such modification/alteration along with the effective date of such modification/alteration to the Privacy Policy for a period of not less than two weeks on the home page of the B app.

You may withdraw your consent to our collection, use or disclosure of your personal information by us upon reasonable notice being given to us stating such withdrawal of consent given or deemed to have been given in respect of our collection, use or disclosure of your personal information. We will inform you of the likely consequences of withdrawing your consent/deemed consent. We will cease (and cause any of our data intermediaries and agents to cease) collecting, using or disclosing the personal information unless it is required or authorized under applicable laws.

We do not knowingly collect or solicit personal information from anyone under the age of 18 or knowingly allow such persons to register for the products or services like delivering products, providing feedback on activities on the B app, etc. If you are under the age of 18, please do not attempt to register for the products or services, or send any information about yourself to us. No one under age of 18 may provide any personal information to us without parental consent.

As a business service, we neither knowingly collect or store nor use any personal data of any individuals under the age of 18. We do not target our services towards individuals under the age of 18. Individuals under the age of 18 should seek the consent of their parents before providing any information about themselves, their parents, or other family members on our platform. You must ensure you have your legal guardian’s permission to use the B app and we may request for written permission in such case. If you are a parent or legal guardian and allow your child to use B app, you will be responsible for your child’s activities on the B app and the Terms of Use and this Privacy policy will apply to you.

Personal Data Collection

Upon your acceptance of Terms, we may collect certain personal information. This includes:

1. Name, gender, mobile number, language settings, accessibility preferences (such as contacts, gallery, location) – to personalize communication and your profile.
2. Photos and videos captured while actively interacting with AI features of B Glasses - to process your prompts, and enable the AI functionality. Any photos and videos taken via the camera button or standard voice commands stay locally on your device and are inaccessible to us.
3. Voice recordings - to process your voice commands, and enable the AI functionality.
4. Location data – to assist with navigation and context-aware suggestions.
5. Device and usage data including features accessed, app interaction logs, crash reports, performance diagnostics – to ensure optimal performance and pairing.
6. Transcripts – Text transcripts of your real-time interactions (i.e. AI conversations, live AI sessions, meeting notes, translation) – so that you may access and refer back to your history within the B app. The audio recordings captured or processed to generate these transcripts are not covered by this clause and are handled as set out in clause 7(a).
7. Reminder Details – When you ask us to set a reminder, including a reminder to call a specific contact, we process the reminder content and any contact name you reference, to create, store, and display that reminder on your B glasses.
8. Meal and Nutrition Data – Photos of meals you choose to log using the AI meal-logging feature, and the resulting nutritional information generated by AI (including estimated calories, macronutrients, and micronutrients) – to help you track and log your food intake.
9. Calendar Data – Where you authenticate and authorize us to sync with your Google Calendar, your calendar information (including meeting titles, timings, and schedules) – to read out your schedule (including meetings and suggest eating times based on your schedule).
10. Health and Fitness Data – Where you authenticate and authorize us to integrate with health or fitness applications on your Android or iOS device (such as Google Fit/Health Connect or Apple Health), relevant health and fitness information you choose to share – to enable integrated health and wellness features on B glasses.

Consent Management

Your privacy choices are respected at all times.

1. We access location, contact, gallery features only upon your explicit permission.
2. Consent requests occur at the first time you use a feature requiring them.
3. You may manage or withdraw your consent anytime through your phone’s system settings. Even if you limit or withdraw consent for certain data types, your B Glasses will continue to function for offline tasks like camera and calls. Any withdrawal of consent will not affect your prior use of the B glasses, and application.
4. For features that connect to third-party services such as Google Calendar or health/fitness applications on your Android or iOS device, we will request your explicit consent before accessing, processing and collecting any data from it. You may revoke this access at any time through your device settings.

Data Usage

Your data helps B deliver a hands-free, intelligent experience. We use it to:

1. Process your login for our B app.
2. Process voice commands, audio recordings, and gestures.
3. Provide translation, navigation, and timely reminders, including reminders to call a contact you specify.
4. Generate summaries, transcripts, insights, and personalized guidance.
5. Maintain performance, connectivity, and software updates.
6. Log meals and generate related nutritional information, including estimated calories, macronutrients, and micronutrients.
7. Read out your title to calendar meetings, help plan your schedule, and suggest eating times, where you have authorized us to sync with Google Calendar.
8. Enable integrated health and wellness features where you have authorized us to connect with health or fitness applications on your Android or iOS device.

We explicitly do not collect your browsing history, purchase data, financial data or any passwords.

Other Use Cases:

1. Technical and Functional Management:

   (i) We may use technical data such as your IP address to help diagnose problems and resolve issues related to the functionality of the B app.

   (ii) We may aggregate and analyze the information that we collect and may use the same to monitor and analyze the use of our services/app, to increase our app’s functionality, and to better tailor our content and design to suit our users’/visitors' needs so as to provide them with a smooth, efficient, safe and customized experience while using our services/app.

   (iii) We may also use the information that we collect to fulfill your requests for products, services, and information, which helps us respond to your customer service requests and support needs, more efficiently. For example, we may use your contact information to respond to your customer service requests or to enable you to participate in features on the app such as surveys, polls, sweepstakes, and message boards. We may also use information in the aggregate to understand how our users as a group use the services and resources provided on at our app and use feedback you provide to improve our products and services. Further, we use the information to resolve disputes; troubleshoot problems; measure consumer interest in the services provided by us, inform you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud, and other criminal activity; enforce our user agreement, and in general to improve the users experience.

2. Enforcement: We may use the information that we collect to prevent illegal activities, to enforce the Privacy Policy, and to otherwise protect our rights and the rights of our users.

Data Sharing

We never sell your data (except transfer as part of a business merger, acquisition or sale of assets as provided herein), or route it to external contractor/outsourced workforce for manual labelling, annotation, or review. It may be shared only in limited, transparent cases:

1. With trusted service providers (e.g., voice-to-text APIs, secure cloud storage) to facilitate or outsource one or more aspects of the business, product and service operations that we provide to you through the app.
2. Certain AI capabilities of our B glasses, including AI conversation, live AI, personalization and short term memory, meeting notes, and meal logging, require automated processing of user inputs such as text prompts, images, or audio recordings, to generate requested functionality. When you use these features, relevant input data will be securely transmitted to Lenskart servers and/or authorized third-party AI service providers including Google Gemini and related services for the purpose of delivering the requested functionality. Data transmitted to Google Gemini is processed via Google's paid API tier, in accordance with Google's Gemini API Terms of Service. For further details please refer to [https://ai.google.dev/gemini-api/terms]
3. With third party apps you authorize (e.g., Google Maps, Calendar) to enable integrated features. Where B Glasses uses location features, location data including latitude and longitude coordinates is transmitted directly to Google Maps Platform and processed in accordance with Google’s Privacy Policy at https://policies.google.com/privacy. Lenskart may receive anonymized and aggregated location data for the purpose of improving its services; however, Lenskart does not store or process location data in a manner that can be linked to an individual user.
4. For legal or regulatory compliance, or upon government requests. We cooperate with law enforcement and regulatory inquiries, as well as other third parties to enforce laws, such as intellectual property rights, fraud, and other rights, to help protect you and the community. Therefore, in response to a verified request by any statutory authority including but not limited to law enforcement agency or other government officials relating to a criminal investigation or alleged illegal activity, we may (and you authorize us to) disclose, as per the applicable laws, some of your personal information as is reasonably necessary to respond/comply with the statutory mandate including but not limited to court orders or another legal process. We may access, use, transfer or disclose your personal data to third parties such as government or law enforcement authorities or private parties if it is legally and statutorily required to do so under any of the following conditions: (i) to satisfy any applicable law, rule, regulation, governmental requests or legal process; (ii) to protect and/or defend and/or enforce our Privacy Policy for online services or other policies applicable to any online services in case of potential violations; (iii) to secure our systems; (iv) to respond to claims that a posting or other content violates the rights of a third party; (v) to protect the rights, property or personal safety of the users and the public in general for any reason; (vi) to detect, prevent or otherwise address fraud, security or technical issues; (vii) to prevent or stop activity we may consider to be or to pose a risk of being, an illegal, unethical, or legally actionable activity; (viii) in case of any illegal, ethical or legally actionable activity, we may use IP address or other device identifiers, to identify users, and may do so in cooperation with third parties such as internet service providers, wireless service providers and/or law enforcement agencies, including disclosing such information to third parties, all in our discretion. Such disclosures may be carried out without notice to you. However, we shall not sell, share or rent the users personal data to any third party or use any user’s e-mail id for sending any unsolicited emails.
5. We share much of our data, including information about you, with our affiliates, subsidiaries, and joint ventures that are committed to serving your online requests and related services. To the extent that these entities have access to your personal information, they remain bound by the existing Privacy Policy. As we continue to develop our business, we might sell or buy subsidiaries or business units. In such transactions, users’ information generally is one of the transferred business assets but shall remain subject to the terms and conditions contained in this Privacy Policy.
6. Calendar Integration – Where you authorize B glasses/app to sync with Google Calendar, relevant calendar data (such as meeting titles, participants, and timings) is accessed via the Google Calendar API strictly to enable calendar-related features, including reading out your meetings titles and suggesting eating times, and is processed in accordance with your Google Account permissions and Google's Privacy Policy at https://policies.google.com/privacy.
7. Health App Integration – Where you authorize B glasses/app to integrate with third party health platforms on your Android or iOS device (such as Health Connect, HealthKit or similar services), relevant health and fitness data is accessed strictly to enable the corresponding integrated features on B glasses, subject to the permissions you grant and is processed in accordance with your Google Account permissions and Google's Privacy Policy at https://policies.google.com/privacy.

In connection with the integrations set forth in Sections 5(f) and 5(g) above, Lenskart’s access, collection, use, processing, and transfer of any information received from Google APIs to any other application strictly adheres to the Google API Services User Data Policy, including the Limited Use requirements contained therein. Notwithstanding anything to the contrary in this Privacy Policy, raw or derived Google user data shall not be accessed, processed, or transferred to develop, train, test, refine, or improve generalized artificial intelligence (AI) or machine learning (ML) models.

AI Evaluation and Limitations

1. To assess whether AI systems are correctly executing user commands, Lenskart may process audio inputs in anonymized transcripts form within its own secure internal systems.
2. No decisions with legal or significant impact should be made solely by use of AI.

Data Storage and Retention

1. Real-time interactions (i.e. AI conversation, live AI, personalization and short-term memory, meeting notes, translation) are processed by Lenskart, and converted into text-based transcripts. To allow you to access and refer back to your history within the B app, these identifiable transcripts are retained for the lifecycle of your account. The underlying audio recordings captured or processed to generate these transcripts are retained only transiently and will be permanently deleted within 24 hours by Lenskart. The text-based transcripts will be erased upon the deletion of your account. However, subject to applicable laws, anonymized transcripts used for evaluation of AI systems may be held as long as necessary to improve AI reliability, and will be deleted once the transcripts are no longer reasonably necessary for that purpose or once the purpose is no longer actively being pursued.
2. Any anonymized and aggregated location data received by Lenskart for the purpose of improving its services is retained only for as long as is reasonably necessary to fulfill the purposes described herein, after which it is deleted in accordance with our data retention policy.
3. Except as provided in preceding clauses (a) and (b), we will retain your information as permitted or required by applicable law. You can request deletion of your information or account anytime. In some cases, even after deletion of the user account, your information may be retained for the purposes of legal and regulatory compliance, dispute resolution, concluding activities related to account deletion, and enforcing our agreements, privacy policy. However, the information of the user will get anonymized within 7 days upon deletion of the user account except for the abovementioned purposes.
4. We maintain information in India and in accordance with the laws of India. Where our infrastructure involves servers located outside India, we implement appropriate safeguards to ensure that personal data is protected in accordance with applicable data protection laws, including the Digital Personal Data Protection Act, 2023.
5. Where any data described in clauses (a) and (b) above is processed through or shared with third-party service providers, such providers may retain data in accordance with their own privacy policies and data retention practices. Lenskart does not control the retention periods or data handling practices of third-party providers. For details on how specific third-party providers process and retain your data, please refer to their respective privacy policies, links to which are provided in the Data Sharing section of this Privacy Policy.
6. Meal photos logged using the AI meal-logging feature, and the resulting nutritional information, are retained to allow you to view your food log history within the B app, and are deleted upon deletion of your account. Calendar and health/fitness data accessed through the integrations described in clauses 5(f) and 5(g) above is used to deliver the relevant feature and is not separately stored by Lenskart beyond what is reasonably necessary for that purpose, except where you choose to save such information within the B app.

Data Security

We take our security responsibilities very seriously and take all reasonable technical and organizational measures to protect your personal data once we have received them. We use security measures consistent with current best practices to protect your personal information. These measures include technical, procedural, monitoring and tracking steps intended to safeguard data from misuse, unauthorized access or disclosure, loss, alteration or destruction. We also have physical, electronic, and procedural safeguards that comply with the applicable laws prevalent in India to protect personal data about you and, accordingly, we take appropriate security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal data, to ensure the protection and preservation of your privacy. However, no data transmissions over the internet can be guaranteed to be 100 percent secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you share is done at your own risk.

Bystander Privacy & Third-Party Rights

1. Duty to Inform: Users are responsible for obtaining consent from bystanders before recording in public.
2. Recording Indicators: Users must not obscure the visual indicators on the hardware that notify others when recording is active.

Indemnification

You agree and undertake to indemnify and hold harmless us, from and against any and all suit, dispute, actions, damages, costs, and expenses, if any, of whatsoever nature, arising out of or in any way connected with this Privacy Policy, information and/or your use or access of the B glasses and B app.

You expressly understand that under no circumstances, including, but not limited to, negligence, shall we be liable to you or any other person or entity for any direct, indirect, incidental, special, or consequential damages, including, but not limited to damages for loss of profits, goodwill, use, data or other intangible losses, resulting from circumstances, including but not limited to: (i) unauthorized access to or alteration of information including but not limited to your failure to secure your device, third-party network failures, or your use of unauthorized third-party applications; (ii) any unauthorized access to or use of our secure servers and/or any and all information stored therein.

Regulatory Compliance (India)

In accordance with the Digital Personal Data Protection Act (DPDPA), 2023:

1. You have the right to access, correct, or erase your data.
2. You may nominate another individual to exercise your data rights on your behalf in the event of your death or incapacity. To register or update your nominee, please contact us at privacy@lenskart.com.
3. Grievance Redressal: For any privacy-related disputes or requests, please contact our Grievance Officer at privacy@lenskart.com. If your grievance is not resolved to your satisfaction by our Grievance Officer, you may escalate the matter to the Data Protection Board of India in accordance with the DPDPA, 2023.

You are responsible for maintaining the accuracy of the personal data submitted to us at the time of login.

Cookies and Similar Technologies

If cookies or similar tracking technologies are used on associated websites or in-app, you will be informed and can manage preferences through cookie banners or system/device settings.

Data Breach Notification

In the event of a data breach affecting your personal data, you, Data Protection Board of India (or any other applicable regulatory authority) will be notified without undue delay in accordance with applicable laws. Such notification will describe the nature of the breach, the personal data affected, the likely consequences, and the steps being taken to address it. We will also communicate the mitigation measures you can take to protect yourself.

NDNC POLICY

By registration you authorize us to send sms/email alerts or phone call to you for your login details and any other service requirements.

If you decide to opt-in to advertising messages/emails from us, you will receive communication that may include company news, updates, marketing communication, related product or service information, etc. However, the users have the right to opt-out of receiving marketing communications about the Company/B glasses/B app by sending us an email at privacy@lenskart.com, unless an unsubscribe option is provided at the bottom of the advertising communication.

Language Availability

This Privacy Policy is available in English. You may request access to this Privacy Policy in any language listed under the Eighth Schedule of the Constitution of India by contacting us at privacy@lenskart.com.

Governing Law and Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes arising under this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in New Delhi, India.